Marketing tool has seen a significant change since a decade. Gone are the days of handbills popping out of the daily newspaper. Upraise of digital media has paved ways to numerous methods of Marcom. Corporate videos are the latest trend which is dominating the world of internet. We often see people chanting a new mantra – watch and learn. Be it educational industry, entertainment or any business for that matter, advertising through corporate films has become the new model. Let’s see the ten features of corporate videos which make people fall in love with the videos. 1) Fun to Watch: Corporate films are fun to watch as most of the Add comes with a story. People love to watch stories which is live shot or animated. Stories of any kind always fascinate people simply because; stories are fun, be it old, new or retold. 2) Engaging: A Corporate film produced by corporate video company keeps the audience engaged. The story and characters make the audience feel their core. They see themselves amongst the characters of the video and this helps in keeping them engaged. 3) Colorfully Animated: The world of animation is always colorful. Animated videos created will give the ultimate visionary delight of colors with their unique animated setup and characters. 4) Easily accessible: Since the boom of social Media, accessing corporate videos is easy. All people have to do is to log on to their social media accounts like facebook, LinkedIn and YouTube. 5) Free factor: Anything that is free is always admired greatly. Since no one has to subscribe or pay to watch videos, corporate films are widely watched and circulated among their networks. 6) Less time consuming: Corporate Video companies produce corporate films which are short and educating. People don’t like to spend much time going through a long brochure and hence a short video grab their attention. 7) People are WEBians: Today we see diverse people on the web. Irrespective of gender and age, people love the internet and hence going online is one of their favorite routine. 8) No buffering: In the early boom of the internet, video buffering was one of biggest drawback. Now, as the technologies have elevated, video need no buffing. People even can watch video in offline mode. This very factor has given way to the high video consumption. 9) Social media is video friendly: All Social media are very video friendly and support High Definition corporate films. An HD video is always adored by people and hence they never lag behind watching videos. 10) Educates: Although the videos produced by corporate video production company are entertaining, its main focus is to educate people about their services or products. Since their purpose holds good, corporate video production studios liberally spread their films on social media.